Interesting musings…

During the last few days – I stumbled on 2 interesting thread.

One from Frank Scavo – where he summed up Nick Carr’s presentation on Cloud computing and how it is changing the IT landscape.  Not much new here from Cloud computing perspective – but I like how Nick uses historical analogy and compare it to the past trend in the Power industry. I have included Nick’s talk on Youtube here.

Second one is from Dave Kellogg – who summed up recent Tom Siebel talk and some of the initiative that he is working on. It is a good summary of some of the larger trends affecting our society in the current day and age. More and more folks are jumping in to help monitor and mitigate carbon footprint we leave behind on daily basis. This influx of both capital and intellectual power will help make the world a better place. It is also becoming good business as more and more bright people jump on the bandwagon to improve energy utilization and work towards providing better alternative sources.

Particularly, I like one of the link that point to Zerofootprint product offering. It has simple calculator that people can use to analyze how much we contribute to the CO2 emission and how we can be more conscious in our daily life reducing the CO2 footprint we generate. Also, it share up and coming enterprise applications for companies to measure and manage their own carbon footprint.   It is not only good from the social consciousness perspective – but also good business.

Enjoy!

Market-ing: Make it personal

We live in a time where communicating to broad audience alone one way has limited reach and stickiness. To make a message sticky and gain viral spread – you want to communicate through your audience. You want to foster a community of influencers who can help spread your message and communicate for you.

Ask someone who is running a business and they will more likely suggest that bigger risk they run is not getting adequate market recognition making sales cycle harder for them. Putting businesses in a position to not able to compete effectively in the market place. Unless you are doing some ground breaking invention – not many will cite they run technology/product risk as the primary reason to go out of business. Market risk usually trump over the product risk. Largely products adopts and evolves to follow customer/technology life cycle. At least until it meets a disruptive trend.

Several well known Marketing gurus have suggested how to effectively target marketing message to create the viral adoption taking “Marketing” from job function perspective to “market-ing ideas that spread” broadly. e.g. Seth Godin…around his thought process “Ideas that spread – wins” or Tribal management. or Forrester on its analysis around how to create Groundswell. Web is littered with such case studies and adoption stories – some more successful than others.

It is one of the reason - more businesses from the get go are increasingly embracing social media and encourage employees to rather share ideas broadly. Folks will invest from the start building community of developers/influencer/promoters needed to give business a market edge. Taking the discussion beyond Marketing department to engage every one involved in the endeavor to help promote your business; ideas; product; etc.

At the end of the day ask yourself – who best positioned to spread what you do best and all the creative ideas about your business than your own employees. So start the journey with your team and go get your ideas out…

Is the world round again?

While no doubt we are living through one of the tough economic times – probably the most difficult we can remember in the recent time. But are the policies that promotes protectionism the way out of the current economic mess?

Here are some of the discussions happening at our policy makers circle:-

• Protectionism as part of the latest stimulus bill may spark trade war
• Microsoft layoffs add more fuel to H1-B fire 
• Stimulus bill barring H1-B hiring
• EU warns Obama on protectionism in stimulus bill

Seems like Europe is not far behind…it is all about protecting that we care most – our own first.

• Protectionism on the rise in Europe

This is not an easy question. Even in my family, my wife and I usually end up on the opposite side (and kids somewhere in the middle) of this discussion. She is more conservative in her thoughts than probably I am.

Let’s look at the other side of the discussion. Our world now is so inter-related that it is hard to untangle countries to shore up just by itself. Can you fix economy of one country at a time? Look at how the global market now work in tandem. This is a chart of DOW (New York), FTSE (London), Hangseng (Hongkong) and Nikkei (Tokyo) during the peak of market crash in Sept/Oct 2008.

In some regard, we are part of one big system with our own uniqueness and differences - knitted together. It is one BIG market that goes up and down together.

Current global recession is about choices that will determine how America and the world shapes up in the decades to come. Will we remain on the path of open economy, free trade;  global competition; etc. or we start to see the rise of nationalism and protective policies. Will we fight or flight? It is about the choices we will make. 

Thomas Friedman recently penned his opinion in New York Times discussing the same.  I like how he captured the spirit of America.

“Dear America, please remember how you got to be the wealthiest country in history. It wasn’t through protectionism, or state-owned banks or fearing free trade. No, the formula was very simple: build this really flexible, really open economy, tolerate creative destruction so dead capital is quickly redeployed to better ideas and companies, pour into it the most diverse, smart and energetic immigrants from every corner of the world and then stir and repeat, stir and repeat, stir and repeat, stir and repeat.“

I say – let’s go stir and repeat…

Difficulties mastered are opportunities won

Tough time present opportunities otherwise not available. Current economic environment is just one such opportunity.

Much depend on how we as individuals act and enable others to act to make the best of it. It is  our collective attitude that determine how an organization will fare as the rough weather passes.

Few thoughts:

1. Know yourself – recognize your strength and weakness. Position where your strength can make a difference

2. Work with people, regardless of their position, who share optimistic perspective on things (equally important shield yourself from individuals with negative attitude)

3. Know where you are going; bring focus on critical few; and make hard choices necessary to accomplish

4. Have sense of urgency to achieve. It should be driven out of what you plan to accomplish and not fear. Fear usually motivates but in the wrong direction

5. Roll up your sleeve and get involved directly with your customers, products or whatever your line of work. It helps appreciate perspective otherwise missing

Lastly –  communicate openly and candidly.

Remember, in the current environment – it is high time to demonstrate the winning attitude and make a difference. Opportunity is knocking at our door step – question is who is prepared to respond?

Globalization of R&D

As world continue to flatten and economies become increasingly inter-connected – globalization of R&D remains a successful approach. Booz & Company published its recent study of 1000 public companies sharing the trend; rationale and geographic growth. The study is pretty recent and it was published in Winter of 2008. 

Check out the study here. 

This study emphasize – what I have always believed in – that globalization of R&D is just not about lower cost. Although cost gets more touted than the overall perspective that globalization can bring. It is about Innovation, access to better talent pool and market proximity otherwise not available. 

I also believe that doing it right require time and commitment.  There is no quick fix. In fact, more established an organization – harder it can be. It is like any other execution effort where there are companies that has successfully implemented the model as there are countless others who tried and failed.  

 

 

Snippet of message that sums up the study:

“… companies that invest wisely in a multinational innovation footprint are gaining far better returns on their R&D investment than companies that exclusively keep their laboratories at home — or that fragment them across a wide variety of locations.”

Here is a data point pertaining to the globalization of R&D as it relates to US: 

“At first glance, observers might think that this represents a loss of jobs, intellectual power, and influence for the home countries of these companies. But innovation spending seems to flow in both directions at once. Even as the companies based in the U.S. performed $80.1 billion worth of R&D in other countries, companies headquartered elsewhere poured $42.6 billion into R&D conducted in the U.S.  In fact, 40 percent of the money spent on R&D in the U.S. is spent by companies headquartered elsewhere. The total amount of R&D spending in the U.S. is 2.7 times as great as in Japan, whereas the spending generated by companies headquartered in the U.S. is only two times as great.”

Innovation stumbling block

Innovation is hard. It is usually hard in an established organization. Why?

Top 3 reasons, in my mind, that hurt innovation in an established organization:

1. Knowledge – It is a double edge sword. While past experience helps but many smart brains get caught up to the learning or failed experiences of the past talking themselves (and unfortunately others too) out of good ideas prematurely.

2. Being perfect – On the other end, smart people looking for the perfection doesn’t help either.  Smart folks finding themselves rat-holing a conversation on obscure things making an idea too hard to conceive at the onset or too costly to tackle. Some time perfect is the enemy of good enough that stop conceiving a great idea from taking shape. Innovation evolves by shaping the idea one day at a time to its greatness.  

3. Afraid of failing – Smart people trying not to stick the neck out or taking chances that may make a difference because the potential of an effort may fail. It is our desire to act ordinary and remain on the proven path hence avoiding what best could have been achieved. It is amazing how conspiracy theorists (and they exist) attract smart brains keeping them just acting ordinary.