Enterpreneurship, enterprise, Enterprise 2.0, Internet, Open Source, opensource, Personal, Startup, Startups, Web 2.0

Enterprise 2.0

Much discussion is in progress about Enterprise 2.0 – including a large cry after “Enterprise 2.0” was deleted from Wikipedia earlier. Here is my simple explanation of Enterprise 2.0.

Model every day enterprise users activity leveraging Web 2.0 based technologies (like Ajax, RSS, Wikis, blogs, IM, etc.) that can provide increased social interaction (like successful models of MySpace, YouTube, eBay, etc.) and enriched personal experience needed to build highly collaborative geographically distributed company/community (including employees, customers, partners, supply chain and other communities). A foundation that can help generate increase level of productivity necessary to manage both top line growth and bottom line control. Consider this along with other technology innovations (like RFID, SOA, etc.) and wider deployment choices(like SaaS, Licenced, BPO, etc.) – if anything enterprise industry is getting into some exciting time for innovation.

Enterprise 2.0 naturally enhances the current web based computing model that forces developers to think abstract application components rather than facilitating user interaction (say with your customer or salesforce) that is needed to provide the social experience of getting a task completed. BTW, this happens today although in a primitive way – today one person enters the info in a form that stores relevant data in one tableset that either a work flow or by some other trigger mechanism notifies other person who then picks the recordset from those tables; do some work; and put the modified recordset in another set of tables for another user to pick and do something about it. One can make this user interaction worse if you consider integrated legacy applications and best of breed suites in today’s IT environment – where users have to jump from one application to other hoping to find the relevent information needed to progress the work flow. Think about how this behavior of user interaction can be enhanced leveraging some of the successful and other upcoming future social interaction with the web when trying to accomplish a task.

Thre are other interesting scenarios as well that can be thought of as Enteprise 2.0 takes some shape. I can see much improvement in the CRM space to improve customer facing functionality. These new models will evolve in the time to come as technology gains wide spread adoption and as enterprise vendor catches on to capture social experince needed for them to continue to retain and grow their customer base.

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2 thoughts on “Enterprise 2.0”

  1. I still want to know what in blazes E 2.0 is. I want to know what social software in enterprise means — whether there is a real paradigm shift taking place, or whether there is simply enough money being thrown at knowledge managment in any given year for related buzzwords to take on subcultures of their own.

    I know what it’s like to grow a company with enterprise clientele in an environment driven partly by buzzwords and passing, underdefined memes. I don’t want a lesson in how buzzwords come and go. I’ve also been watching knowledge managment in many shapes and colors morph over the past decade without getting anywhere particularly exciting. I want to know what if anything is different about the latest round of morphing — what constitutes a faultline in the history of enterprise knowledge managment worthy of a new classification.

    If there really is something novel and special to this latest change, let’s define it crisply so that other fields and markets can benefit from parallels. I’d be glad to help if only I could figure out where to start.

    Recommendation for a place to continue this discussion : not on one blog or another, but at . (article title chosen arbitrarily from among suitable less-buzzwordy jargon.)


  2. SJ

    I understand Enterprise 2.0 is a catchy term. Also, if our history teaches us something about hype cycle it is the over usage of a term. However, well known terms also are the best way to capture much of the broader context to covey the essence and help mass adoption.

    Can it be called enhanced/Yet again improved Knowledge Management that has the potential to capture collective intelligence of an extended enterprise? May be – but “knowledge management” also brings its past baggage of established definition and expectation. Makes it harder for people to understand the whole context.

    I think there need to be a discussion of social communities that exist within an extended enterprise (both within four walls and beyond) and their interaction model to understand if it is only about KM or are these different kind of applications. I will try to share my thoughts on these shortly.

    Thanks for pointing out to have this discussion at wikipedia. Seems like it is back again.


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