Much discussion is in progress about Enterprise 2.0 – including a large cry after “Enterprise 2.0” was deleted from Wikipedia earlier. Here is my simple explanation of Enterprise 2.0.
Model every day enterprise users activity leveraging Web 2.0 based technologies (like Ajax, RSS, Wikis, blogs, IM, etc.) that can provide increased social interaction (like successful models of MySpace, YouTube, eBay, etc.) and enriched personal experience needed to build highly collaborative geographically distributed company/community (including employees, customers, partners, supply chain and other communities). A foundation that can help generate increase level of productivity necessary to manage both top line growth and bottom line control. Consider this along with other technology innovations (like RFID, SOA, etc.) and wider deployment choices(like SaaS, Licenced, BPO, etc.) – if anything enterprise industry is getting into some exciting time for innovation.
Enterprise 2.0 naturally enhances the current web based computing model that forces developers to think abstract application components rather than facilitating user interaction (say with your customer or salesforce) that is needed to provide the social experience of getting a task completed. BTW, this happens today although in a primitive way – today one person enters the info in a form that stores relevant data in one tableset that either a work flow or by some other trigger mechanism notifies other person who then picks the recordset from those tables; do some work; and put the modified recordset in another set of tables for another user to pick and do something about it. One can make this user interaction worse if you consider integrated legacy applications and best of breed suites in today’s IT environment – where users have to jump from one application to other hoping to find the relevent information needed to progress the work flow. Think about how this behavior of user interaction can be enhanced leveraging some of the successful and other upcoming future social interaction with the web when trying to accomplish a task.
Thre are other interesting scenarios as well that can be thought of as Enteprise 2.0 takes some shape. I can see much improvement in the CRM space to improve customer facing functionality. These new models will evolve in the time to come as technology gains wide spread adoption and as enterprise vendor catches on to capture social experince needed for them to continue to retain and grow their customer base.
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