Entrepreneurs alike who are either looking to bootstrap their business or work with an investor will find reading “Bootstrapping” book by Greg Gianforte helpful. Greg is a serial entrepreneur and currently the founder, CEO of RightNow – which is a SaaS/CRM play in the enterprise arena. Although the book is written in the context of bootstrapping – but every entrepreneur should find it helpful.
Not having much to spend and being frugal teaches key life lessons. It forces an early startup to focus on the true priorities – taking care of customer, sales, quickly adjusting to the “need”, etc. Also, it takes away the general distraction that comes along with any investors and the need to keep them happy.
Bootstrapping is a harder run and not for the faint of an heart – but so is true about a persistent entrepreneur.
Check it out for yourself…