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Growing the ecosystem

Application grows Technology

Ecosystem grows Application

One example is Google maps. Although a late entrant in the world of maps with an established competitor Mapquest. But by opening up its APIs and encouraging it to be used beyond “driving direction” has promoted a healthy ecosystem of building unlimited solutions around geographical mapping needs.

Now Google maps based mashups are available around the world on almost any concept. Innovation is happening daily expanding the influence of Google Maps without Google breaking a sweat leveraging the power of many that grows everyday.

Similarly, healthy ecosystems around enterprise applications continue to differentiate among current players. Organization and product encouraging ecosystem that goes beyond basic enterprise need expanding it to address niche markets, new industries, micro verticals, various local/global needs etc. find itself scaling faster than its competitors regardless of the size. Key remains how to nurture this ecosystem towards delivering end to end customer experience consistent with the core throughout its life cycle.

One success factor is when organization is able to tout “proudly made elsewhere” rather than tied to “not made here” syndrome. An example is P&G – in the March 2006 issue of HBR there is a good case study on how P&G found its new innovation strategy. The Article titled “Connect and Develop: Inside Procter & Gamble’s New Model for Innovationdiscusses how “invent-it-ourselves” was restricting its growth and what it did to turn around.

So support your ecosystem to spur innovation and growth needed by enterprise products to scale new heights.


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