I find myself in more situations lately educating others or asking others to embrace social media as part of professional life. It has become a norm for start up companies where social media is part of life. However, in established companies it is a journey: some leap forward and others need hand holding to get the journey started.
I usually find 2 stumbling block for the folks who have not done it before:
1. Overcome their own inertia or fear what does it mean to share ideas on the whole world wide web.
2. Not knowing how to get started – particularly how to keep personal and professional life separate and private as one deem appropriate.
I am not an expert but I have embraced few things as part of my daily personal/professional life. Here is what I do:
a. Facebook: It is my personal family/friend group. This is where I keep up with what is happening in the life of my family and close friends. I usually share personal/family stuff here. I am particular about whose invitation I accept on Facebook or who I invite to be my friend. You can find me on facebook at http://www.facebook.com/alok.tyagi
b. Twitter: This is where I microblog on what is happening in my professional life. Usually, I share organization thoughts that are important to me. I accept everyone who want to follow me on twitter – except lately I am finding blocking some people who seem to have find a way to push porn on Twitter. You can find me on Twitter at http://www.twitter.com/aloktyagi
c. Personal blog: This is where I speak my mind and share my personal/professional opinion on wide variety of topics – usually topics that are near and dear to my heart. You can find my personal blog at https://aloktyagi.wordpress.com
d. Company blog: This is where I represent my professional view as it pertains to the company I work for. You may want to check out your company policy. Some companies are restrictive on what you can say or not. Others are rather liberal and allows people to speak their mind. Anyway – it is better to know company policy as you blog on company site or forum. You can find my company blog at http://community.sagemas.com
e. LinkedIn: I don’t use it as much as others do. It is mostly my professional contact list and I usually use it to do quick reference check or know relationship when I meet someone new. I only accept LinkedIn requests from people that I know of or met recently at some conference/networking event. You can find me on LinkedIn at http://www.linkedin.com/in/aloktyagi
Anyway – there are various other avenues and some people use social media more than others. I suggest find your comfort zone and start the journey – whether to start on the personal end or professional end or both. What is important is to start the journey and be regular.